Reaching an Audience Online: Quick Tips on Social Media

Reaching an Audience Online — Quick Tips on Social Media

Bring your lunch at noon, Thursday, Feb. 15 at the Arkansas Press Association, 411 S. Victory St. in Little Rock, and hear multimedia journalist Polly Irungu share how she’s built an online following of almost 40,000 people on Instagram and more than 14,000 on Twitter. Online editor Gavin Lesnick will present some best practices for journalists on how to use social media to reach an audience.

Polly Irungu is an online intern at the Arkansas Democrat-Gazette. She most recently worked as a social media intern for NPR in Washington, D.C. In college she was a social media producer and digital content creator for the SOJC’s Communications team, a campus editor-at-large at The Huffington Post and a freelance production assistant for the PAC-12 Networks and Fox Sports. She has worked for TrackTown USA, Def Jam Recordings, EP Entertainment LLC, Artistic Outlet Media, Dell and Adobe.

Gavin Lesnick is the senior online editor at the Arkansas Democrat-Gazette. He oversees editorial content on the newspaper’s website,, including web-first updates, email newsletters and social media. He’s helped grow the newspaper’s online following and increased its number of website visitors. Before becoming editor, Lesnick worked for five years as an online reporter specializing in multimedia and breaking news. He lives in Little Rock with his wife, their 1-year-old old son and two cats.

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